Defending Price
™ in the Life Sciences (with Kotler Marketing Group)
Any one who is intent on selling a value proposition in the face of funding reductions must be very diligent to build the best possible case. Value selling in the Life Sciences has become even more challenging in recent months. Suppliers to the pharmaceutical and biotech industries are now faced with a number of challenges:
- Reduced funding for academic and industry research
- Consolidation and cost reduction among biotechs and pharmas
- More leverage by professional purchasing departments
- Perceived product/service parity among buyers
- Payers pushing manufacturers for lower prescription drug prices
…all of which creates intense pricing pressure
Kotler Marketing Group specializes in helping life-science industry suppliers -- from materials & reagent suppliers to full-service CMOs and CROs – get credit for the value they deliver. Our approach is rooted in decades of practical experience. Our clients’ results speak for themselves.
Increasingly, buying decisions in the life science market are based on low price. Learn how successful suppliers are responding and putting teeth into their value propositions ... and getting paid for the real value of their innovative products, services and solutions.
Led by industry veterans with decades of experience, Defending Price™ trainings equip you with proven sales strategies, skills and tools. Download full program brochure (Brochure pdf)
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