Technical Sales Skills I
(Web and phone-based)
Technology companies have special challenges in communicating a convincing message to prospective customers. The sales process is often complicated by the technology and the sales message diluted by the details. Conventional sales training programs often seem not to fit your specialized requirements. At Technical Sales Consultants, we understand your challenges and we can help you customize sales training and a sales process to fit your market, your customers and your technology.
And when you hire new sales people, you’d like to have sales training available for them shortly after their hire date. And in addition to basic consultative selling skills, it is important that the training be tailored to your industry, so that new sales people begin to understand the environment in which their customers are working.
TechSales offers workshops and online training to help you reach this objective. In addition to one-day and two-day public workshops, we have developed a distance-learning sales skills course with self-study, group interaction and individualized coaching elements.
As a result of these programs sales people will have the benefit of expert training in technical sales skills, delivered in a timely fashion and will be better able to ask relevant questions, listen to customers, propose solutions and keep their sales process on track. Management will have metrics to use in tracking the new sales people and will be able to make ongoing adjustments in employee activity.
COMPONENTS
- 10 self study lessons with assignments requiring 1-2 hours each from students, two weeks to complete each lesson
- 7 units of written or recorded instructor feedback, individualized by student
- 3 facilitated group sessions via conference call and/or webinar, 1 hour each
- a 1-hour individual coaching session by phone
- continuous reporting of performance, a final report and Certificate of Completion for successful students
- secure online repository for student submissions
- web access for course materials and agenda
- email and conference call access to trainers
- sales management access to all lessons and sessions
2. Preparing Your Messages
3. Finding Your Customers
4. Creating Questions for Sales Conversations
5. Practicing Message Delivery
6. Time Management for Sales People
7. Technology Customers and their Environments
8. Responding to Questions & Objections
9. Reaching Agreements
10. Putting It All Together
WHAT IS REQUIRED?
- Regular participation; Students must score a minimum of 90% in order to successfully complete the course and receive a certificate;
- A personal computer (PC or Mac); high-speed internet access;
- Ability to record and upload short audio and video files
- Reliable phone connection in a setting with low background noise
WHO SHOULD ATTEND?
Technical Sales Skills I is designed for students with less than two years sales experience and minimal prior skills training. More advanced students can opt for Technical Sales Skills II or higher.