Improving Sales Performance

The New Conceptual Selling (Heiman & Sanchez): an excellent guide to basic selling skills for the technical or conceptual sale.

Strategic Selling (Robert Miller): how to manage complex sales, those that are larger with more influences, and a longer time to close.

Hope is Not a Strategy (Rick Page): advice on planning and strategizing for success in large sales.

The Psychology of Selling (Brian Tracy): mental preparation for the profession of selling.

See You At the Top (Zig  Ziglar): okay this isn't aluminum cookware, but Zig is a dean of the selling profession.

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